59 RIVOLI | Ils font du Squat

Sonnymoon | Nursery Boys

CharmResearch©   |   PHOTO SHOOTING  |  november 2011

 Upsidedown atmospheres. Thousand of brushes all around

Dusty freaky stuff. Smell of pulsing lives

Expressions of opposite personalities

This is 59 CINQUANTE-NEUF  Rivoli and don't call it just alternative

art exhibit. It is properly a SQUAT building you can discover in Paris

walking around Rue de Rivoli ( underground | Chatelet Les Halles ) 

In a certain way it could be introduced as a french version of the 

famous Berliner squat Kunsthaus Tacheles

Inside it, working artists producing their creations just in front

of you or kindly chatting with visitors or involving kids 

portraits by FRANCESCO | artist

FRANCESCO portraiting us

ANnCO  designer | illustrator | make up artist

 

CharmResearch©   |   PHOTO SHOOTING  |  november 2011

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ADIDAS | White Stripes

Created in 1948 by the german Adolf "Adi" Dassler (and here it comes the name!) 
ADIDAS the brand with white stripes, represents the strongest manufacturer reality 
in sports apparel

Not everyone knows 
Adidas's got 3 identities

ADIDAS PERFORMANCE technical main line  |  known by everyone from 3 stripes pyramid logo

ADIDAS STYLE: niche apparel with clean lines  |  famous for Y3 collections by Yohji Yamamoto
ADIDAS ORIGINALS: vintage streetwear outfits  |  known for Jeremy Scott pop-tribal contaminations

As one of the strongest inspiration for global fashion streetwear ADIDAS ORIGINALS
deserves a place on charm podium first of all for its adrenalinic communication campaigns

A worldwide project launched more than an year ago with powerful TV-COMMERCIALS
which are impossible to be ignored even by the most careless audience

Dee Edward | Why can't there be love

The video seems to be home made. Framings are rude and unusual 
cut bottom-up to higlight movements. Everything is energic, colorful
positive... in one word  hot. Since the first moment you feel involved


It's quite impressive how just watching the video you can feel part of 
it even if you're not. Weird isn't it? In order to obtain that, advertisers 
studied the best way to shoot every single scene. They know how to 
blow our minds

Energy from huge crowds running towards beating atmospheres. 

Multiethnic guys sharing music, sports and arts all together. Wild 
parties at the top of godforsaken buildings reminding certain flats 
dripping of pure street Art.


Don't you think it seems to be in BERLIN? In that famous SQUAT building