Charm Research

WEIRD story No° 4 | Scarlet Revolution

2012-01-09T04:03:00.001+01:00

2:54 | Scarlet

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The FUCT | Erik Brunetti

2011-12-30T22:31:00.006+01:00

W H E N Y O U' R E B O R N , Y O U G E T A T I C K E T T O T H E F R E A K S H O W
W H E N Y O U' R E B O R N I N A M E R I C A , Y O U G E T A F R O N T R O W S E A T

George Carlin

" It is impossible to overstate the importance of Erik Brunetti’s vision "

" People who have been following Brunetti since the DEN ONE DAYS
speak about him with reverence < Too real to be an enigma
Too tough to be ephemeral. But a legend and an icon all the same > "

TheHeavyMental.com

Pioneer of street style multi tasker artists

Erik Brunetti

WRITER | DESIGNER | DIRECTOR

FUCT the name of his streetwear collection

The website a demonstration of his BRILLIANT marketing skills

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WEIRD story No° 3 | Luca Larenza

2011-12-22T01:55:00.012+01:00

Pull my heart away | Jamie XX rmx

Apparel features Luca Larenza | Luca Larenza SS 2012 Shooting Collection

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30 THINGS | A cup of tea

2011-12-18T01:55:00.005+01:00

Blast off | Sonnymoon

1 Stop spending time with the wrong people

Life is too short to spend time with people who suck the happiness out of you. If someone wants you in their life, they’ll make room for you. You shouldn’t have to fight for a spot. Never, ever insist yourself to someone who continuously overlooks your worth. And remember, it’s not the people that stand by your side when you’re at your best, but the ones who stand beside you when you’re at your worst that are your true friends

2 Stop running from your problems

Face them head on. No, it won’t be easy. There is no person in the world capable of flawlessly handling every punch thrown at them. We aren’t supposed to be able to instantly solve problems. That’s not how we’re made. In fact, we’re made to get upset, sad, hurt, stumble and fall. Because that’s the whole purpose of living – to face problems, learn, adapt, and solve them over the course of time. This is what ultimately molds us into the person we become

3 Stop lying to yourself

You can lie to anyone else in the world, but you can’t lie to yourself. Our lives improve only when we take chances, and the first and most difficult chance we can take is to be honest with ourselves

4 Stop putting your own needs on the back burner

The most painful thing is losing yourself in the process of loving someone too much, and forgetting that you are special too. Yes, help others; but help yourself too. If there was ever a moment to follow your passion and do something that matters to you, that moment is now

5 Stop trying to be someone you’re not

One of the greatest challenges in life is being yourself in a world that’s trying to make you likeeveryone else. Someone will always be prettier, someone will always be smarter, someone will always be younger, but they will never be you. Don’t change so people will like you. Be yourself and the right people will love the real you

6 Stop trying to hold onto the past

You can’t start the next chapter of your life if you keep re-reading your last one

7 Stop being scared to make a mistake

Doing something and getting it wrong is at least ten times more productive than doing nothing. Every success has a trail of failures behind it, and every failure is leading towards success. You end up regretting the things you did NOT do far more than the things you did

8 Stop berating yourself for old mistakes

We may love the wrong person and cry about the wrong things, but no matter how things go wrong, one thing is for sure, mistakes help us find the person and things that are right for us. We all make mistakes, have struggles, and even regret things in our past. But you are not your mistakes, you are not your struggles, and you are here NOW with the power to shape your day and your future. Every single thing that has ever happened in your life is preparing you for a moment that is yet to come

9 Stop trying to buy happiness

Many of the things we desire are expensive. But the truth is, the things that really satisfy us are totally free – love, laughter and working on our passions

10 Stop exclusively looking to others for happiness

If you’re not happy with who you are on the inside, you won’t be happy in a long-term relationship with anyone else either. You have to create stability in your own life first before you can share it with someone else

11 Stop being idle

Don’t think too much or you’ll create a problem that wasn’t even there in the first place. Evaluate situations and take decisive action. You cannot change what you refuse to confront. Making progress involves risk. Period! You can’t make it to second base with your foot on first

12 Stop thinking you’re not ready

Nobody ever feels 100% ready when an opportunity arises. Because most great opportunities in life force us to grow beyond our comfort zones, which means we won’t feel totally comfortable at first

13 Stop getting involved in relationships for the wrong reasons

Relationships must be chosen wisely. It’s better to be alone than to be in bad company. There’s no need to rush. If something is meant to be, it will happen – in the right time, with the right person, and for the best reason. Fall in love when you’re ready, not when you’re lonely

14 Stop rejecting new relationships just because old ones didn’t work

In life you’ll realize that there is a purpose for everyone you meet. Some will test you, some will use you and some will teach you. But most importantly, some will bring out the best in you

15 Stop trying to compete against everyone else

Don’t worry about what others doing better than you. Concentrate on beating your own records every day. Success is a battle between YOU and YOURSELF only

16 Stop being jealous of others

Jealousy is the art of counting someone else’s blessings instead of your own. Ask yourself this: “What’s something I have that everyone wants?”

17 Stop complaining and feeling sorry for yourself

Life’s curveballs are thrown for a reason – to shift your path in a direction that is meant for you. You may not see or understand everything the moment it happens, and it may be tough. But reflect back on those negative curveballs thrown at you in the past. You’ll often see that eventually they led you to a better place, person, state of mind, or situation. So smile! Let everyone know that today you are a lot stronger than you were yesterday, and you will be

18 Stop holding grudges

Don’t live your life with hate in your heart. You will end up hurting yourself more than the people you hate. Forgiveness is not saying, “What you did to me is okay.” It is saying, “I’m not going to let what you did to me ruin my happiness forever.” Forgiveness is the answer… let go, find peace, liberate yourself! And remember, forgiveness is not just for other people, it’s for you too. If you must, forgive yourself, move on and try to do better next time

19 Stop letting others bring you down to their level
Refuse to lower your standards to accommodate those who refuse to raise theirs

20 Stop wasting time explaining yourself to others
Your friends don’t need it and your enemies won’t believe it anyway. Just do what you know in your heart is right

21 Stop doing the same things over and over without taking a break
The time to take a deep breath is when you don’t have time for it. If you keep doing what you’re doing, you’ll keep getting what you’re getting. Sometimes you need to distance yourself to see things clearly

22 Stop overlooking the beauty of small moments
Enjoy the little things, because one day you may look back and discover they were the big things. The best portion of your life will be the small, nameless moments you spend smiling with someone who matters to you

23 Stop trying to make things perfect
The real world doesn’t reward perfectionists, it rewards people who get things done

24 Stop following the path of least resistance
Life is not easy, especially when you plan on achieving something worthwhile. Don’t take the easy way out. Do something extraordinary

25 Stop acting like everything is fine if it isn’t
It’s okay to fall apart for a little while. You don’t always have to pretend to be strong, and there is no need to constantly prove that everything is going well. You shouldn’t be concerned with what other people are thinking either – cry if you need to – it’s healthy to shed your tears. The sooner you do, the sooner you will be able to smile again

26 Stop blaming others for your troubles

The extent to which you can achieve your dreams depends on the extent to which you take responsibility for your life. When you blame others for what you’re going through, you deny responsibility – you give others power over that part of your life

27 Stop trying to be everything to everyone

Doing so is impossible, and trying will only burn you out. But making one person smile CAN change the world. Maybe not the whole world, but their world. So narrow your focus

28 Stop worrying so much

Worry will not strip tomorrow of its burdens, it will strip today of its joy. One way to check if something is worth mulling over is to ask yourself this question: “Will this matter in one year’s time? Three years? Five years?” If not, then it’s not worth worrying about

29 Stop focusing on what you don’t want to happen

Focus on what you do want to happen. Positive thinking is at the forefront of every great success story. If you awake every morning with the thought that something wonderful will happen in your life today, and you pay close attention, you’ll often find that you’re right

30 Stop being ungrateful
No matter how good or bad you have it, wake up each day thankful for your life. Someone somewhere else is desperately fighting for theirs. Instead of thinking about what you’re missing, try thinking about what you have that everyone else is missing

l o o p

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WEIRD story | No° 2

2011-12-08T17:24:00.002+01:00

Glasser | Tremel (rmx Jamie XX)

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pt.3 | IMAGES stronger than words

2011-12-01T10:08:00.002+01:00

There's always a smart way to say something stupid

59 RIVOLI | Ils font du Squat

2011-11-30T22:38:00.004+01:00

Sonnymoon | Nursery Boys

Upsidedown atmospheres | Thousand of brushes all around

Dusty freaky stuff | Smell of pulsing lives

Expressions of opposite personalities

This is 59 CINQUANTE-NEUF Rivoli and don't call it just ALTERNATIVE

art exhibit. It is properly a SQUAT building you can discover in Paris

walking around Rue de Rivoli ( underground | Chatelet Les Halles )

In a certain way it could be introduced as a french version of the

famous Berliner squat Kunsthaus Tacheles

Inside it, working artists producing their creations just IN FRONT

OF YOU or kindly chatting with visitors or involving kids

portraits by FRANCESCO | artist

FRANCESCO portraiting us

ANnCO designer | illustrator | make up artist

Curiosity is the key to enjoy every single piece here exposed

Each door leads to another room, another artist, another emotion

Up to you try to catch them all

CharmResearch© PHOTO SHOOTING November 2011

pt.2 | IMAGES stronger than words

2011-11-16T15:31:00.000+01:00

BOOK OF ART | Isaac Salazar

There's always a smart way to say something stupid

WEIRD story | No° 1

2011-11-16T13:43:00.007+01:00

Sonnymoon | Bungee

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Only the BRAVE | Fixed gear

2011-11-15T02:28:00.014+01:00

www.robswoodgrainbikes.com

Maybe because of its clear lines. Maybe because of its essencial structure.

But it seems that FIXED GEAR BIKE conquered the wildest hearts in the cities

ALIEN FRAME is the name of this bike model, but the FAKE WOOD FINISHING

belongs to the incredible artist Mr. Rob Pollock | Below a video interview

Process: Woodgrain Bike Frames from Etsy on Vimeo

Got the balance | Got that real vintage taste | Icing on the cake?

It's easy to find handsome hipster guys riding these design jewels

picture by the great Henri Cartier-Bresson

FIXED GEAR BIKES are single-speed bikes without freewheel. Which means that if the

bike is in motion the pedals will go around. What if you want to stop? You have

to push pedals in the opposide way being careful of your ankle ligaments too

Funny huh?

Just for the coolest | Just for the bravest

GO FORTH | Adv

2011-11-10T16:17:00.004+01:00

T H E L A U G H I N G H E A R T

Charles Bukowski (1920-1994) Author of the poem

Your life is your life | don’t let it be clubbed into dank submission

Be on the watch | There are ways out | There is a light somewhere

It may not be much light, but it beats the darkness

Be on the watch | The gods will offer you chances | Know them

Take them

You can’t beat death but you can beat death in life, sometimes

And the more often you learn to do it, the more light there will be

Your life is your life | Know it while you have it

You are marvelous | The gods wait to delight in you

Go Forth 2011 Levi's® Adv

.. Have a nice day ..

CHERYL DUNN | NYstreets before Schuman age

2011-10-31T15:33:00.006+01:00

A documentary film about NYC street Photographers

Absolutely not about fashion | high life | luxury parties

This is about beginnings of catching Real Lives from streets of New York

EVERYBODY STREET

Bruce Davidsons

Mary Ellen Mark

James Hamilton

Martha Cooper

Josh Wildman

Boogie

Bruce Davidson Joel Meyerowitz

Mary Ellen Mark Max Kozloff

Ricky Powell Martha Cooper

Jamal Shabazz Bruce Gilden

Clayton Patterson Jeff Mermelstein

Rebecca Lepkoff Boogie

Luc Sante Jill Freedman

Josh Wildman

Above featured Photographers with some of their works

IMAGES | stronger than words

2011-10-25T18:18:00.005+02:00

There's always a smart way to say something stupid

No sweat | dirty HANDS

2011-10-22T16:58:00.007+02:00

Looking for an easy way to understand if SOMETHING is really worth

it for you or not ? Ask yourself "Would I get my hands dirty for it?"

Looking for an easy way to understand if SOMEONE really cares about
you or not? Ask yourself "Would he\she get his\her hands dirty for me?"

These are the questions

You've got the answer

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F**k Photoshop | BERTO MARTìNEZ

2011-10-19T00:10:00.015+02:00

this is probably what certain dudes STILL think when they put their pencil on a paper

Self Portrait

Berto Martìnez

spanish illustrator

so detailed that seems to be SHOT | but it isn't

Ellie Golding and Kei$ha

Frida Kahlo

Anna Wintour

The Hurts

Curious thing about Martìnez is the design structure

more than his artistic flawless touch

If you generally use Photoshop you already got what I mean

These are exactly the graphical effects you only obtain working

with LAYERS | a big side face 1st layer | a catwalk outift on

the 2nd one | an architectural element on the background ...

This is Photoshop

No wait a sec

That's Martìnez

Los Italianas

Steve Jobs

JAKE DAVIS | Street Portraits Video Maker

2011-10-17T03:24:00.011+02:00

YOU

could be watching THIS STUFF for hours and hours without getting bored at all

Fresh talented video shooter from Manhattan, Jake Davis is able to portrait

characters just being delicate and straight at the same time

Frames are made of faces, jobs, places. Videos have fine soundtracks, slow

framings and genuine expressions. Backgrounds are generally represented by

arts | music | style

Many passions | One job

Jake Davis

pt. 2 | Do you believe in CONTRASTS ?

2011-10-13T14:12:00.004+02:00

A man

and his hidden feelings.

There's nothing is sexier than this

Do you believe in CONTRASTS ?

2011-10-12T15:09:00.006+02:00

It takes a second to understand that what you see below

JUST WORKS

In life sometimes

playing with contrast rather than ignoring them | is the smartest solution

As it happens in fashion | when a fringe simply saves a common outfit.

FABOULOUS

INSPIRATION

2011-10-02T21:57:00.171+02:00

inspiration
(ɪnspəˈreɪʃn)

A process which takes place when you see
or hear something that stimulates your thoughts
excites your ideas and makes you want to create
something special in art | music | literature (...)

*

Shake it down

Aquadrop - Deserve

Inspiration is behind details

CharmResearch© PHOTO SHOOTING August 2011

Sun BREAK

2011-07-19T15:33:00.007+02:00

Charm Research takes a break for a while

Whishing a blast for your holiday

See you on October

God save | UMIT BENAN

2011-06-28T20:51:00.003+02:00

Personality rules. When you see Style you can't talk anymore.

A name. His unmistakable way to dress Men. Culture.

Brain. Ethnic identities. Sartorial education. Travels.
Will to Risk.

UMIT BENAN

Class 1980

Turkish origins

Born in Germany from

Turkish parents, lives in Stuttgart

untill the age of 15. Then he moves to Switzerland for High

school, and after to Boston for his College (Marketing + Pr)

During his time in US, he realizes Fashion is his inspiration. So

he moves to Milan to get Marangoni Master in Fashion Design

The most interesting thing about Benan is his ability in

balancing Innovation with Sartorial rules - where Innovation

means International Contaminations, and Sartorial means

hystorical Heritage

Shoots from T H I R D G E N E R A T I O N I T A L I A N S

Benan's last collection

Umit loves talking about experiences, about travels

Umit is for the Life

GOD SAVE UMIT

SIMONE' SAUVAGE | The importance of being feminine

2011-06-24T20:55:00.058+02:00

A night, clubbing around the city could happen to meet
someone and feel charmed since the very first moment.
You don't know why. You simply feel it and let it happen.

It's even more interesting to find out that
you and this
person, are in the same place just by a chance

Then once you start chatting with, you can discover how
fascinating is just laughing with a perfect stranger met
only few minutes before ..

This is what it happens when you get to know
Sam Attyé
one of the greatest one man show ever met around

Despite of his young age (..he is only 25 years old..)
he has got a sophisticated aim. And this only a prelude

Simoné Sauvage is the name of his parisian fashion label
born in 2010, from a project that Attyé has undertook after
acquiring the right experience in sewing and about couture.

The main aim of Attyé's collection is to show how
" feminine style can easily represent feminine power ".

As he says:

" Women have changed "

" Fashion icons are not silent anymore "

" Clothes are not made for appereance "

" Being a woman means not copying man's code -- It means investing on herself "

FW 2011\12 shooting from | SIMONE' SAUVAGE | Seine Collection

In a certain way these atmospheres remind also of a Fellinian modern woman,

blended with the typical sophistycated french attitude of catching attentions
simply being Feminine

But the greatest thing about Mr.Attyé is another one, his amazing
attitude. Never met before someone as "life-beating" as he is

Great job Sam
Keep it rocking

Sam Attyé

FASHION DESIGNER for SIMONE' SAUVAGE

Born in Dakar, grew up in a multicultural
environment.

Then he made his move to Paris, where
he started his experience in Fashion.

Souls' Hunter | RICHARD AVEDON

2011-06-06T15:12:00.046+02:00

Look at these pictures

HOW DO YOU FEEL?

Each expression, wrinkle, detail... has something to say

A good shoot is composed by EMOTION and TECHNICAL
ABILITIES | CHARM is what makes the difference

If you are able to surprise the reader, letting him being
part of your photograph, you completely hit the mark

This is what happens with above portraits taken from
" The american West " photograph - collection

Ladies and Gentlemen, the author of the masterpiece

Sir Richard Avedon

Discipline & Conflict | YOHJI YAMAMOTO

2011-06-02T12:34:00.054+02:00

What is going to hit your eyes is DISCIPLINE

" This dark side of the life is actracting for me, forever ... from the beginning "

" Too good harmony is boring. Maybe CONFLICT is charming ... exciting "

" I'm not interested in fashion ... I'm just interested in how to cut clothings "

" I'm demanding so much... which I cannot regret "

" I have my own judge in me. And ...he's always... (hesitation-suffering) ...judging me "

" I'm always finding the way how to pay "

Charming quotes by
Yohji Yamamoto

from
"THIS IS MY DREAM"
official trailer

which introduces
the upcoming documentary

directed by
Theodore Stanley.

An exclusive movie about career and private philosophies of this iconic fashion designer

A genius more than a man, able to build his world around a visionary perception of apparel world.

It's a coincidece but we just wrote something about Yamamoto and Y3 in our previous post

ADIDAS | White Stripes

2011-05-26T12:20:00.096+02:00

Created in 1948 by the german Adolf "Adi" Dassler (and here it comes the name!)
ADIDAS the brand with white stripes, represents the strongest manufacturer reality
in sports apparel

Not everyone knows
Adidas's got 3 identities

ADIDAS PERFORMANCE technical main line | known by everyone from 3 stripes pyramid logo

ADIDAS STYLE: niche apparel with clean lines | famous for Y3 collections by Yohji Yamamoto
ADIDAS ORIGINALS: vintage streetwear outfits | known for Jeremy Scott pop-tribal contaminations

As one of the strongest inspiration for global fashion streetwear ADIDAS ORIGINALS
deserves a place on charm podium first of all for its adrenalinic communication campaigns

A worldwide project launched more than an year ago with powerful TV-COMMERCIALS
which are impossible to be ignored even by the most careless audience

Dee Edward | Why can't there be love

The video seems to be home made. Framings are rude and unusual
cut bottom-up to higlight movements. Everything is energic, colorful
positive... in one word hot. Since the first moment you feel involved

It's quite impressive how just watching the video you can feel part of
it even if you're not. Weird isn't it? In order to obtain that, advertisers
studied the best way to shoot every single scene. They know how to
blow our minds

Energy from huge crowds running towards beating atmospheres.

Multiethnic guys sharing music, sports and arts all together. Wild
parties at the top of godforsaken buildings reminding certain flats
dripping of pure street Art.

Don't you think it seems to be in BERLIN? In that famous SQUAT building
took over by artists after the Wall came down? Below some pictures

shot over there. As you can see each wall is a huge pattern of graffiti

During the '90s
Artists used to live here to freely express themselves without any kind of restrictions

Don't you think this ADIDAS COMMERCIAL seems to be shot exactly here,
at KUNSTHAUS TACHELES ? One of the most precious BERLIN art jewel
or maybe in PARIS, at 59 RIVOLI squat building ?

The whole commercial is the essence of an hot blast. You look at it whishing to be part of.

Icing on the cake? VIPs like Snoop, David, Noel, Agyness, Ciara, Jeremy being part
of the GAME as they were old friends of us

Just by ADIDAS | Where amazing happens

( ..to be continued.. )

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The Master | SCOTT SCHUMAN

2011-05-02T18:10:00.052+02:00

" You never know what it is. What that thing is that drows you to that person.

But you just let it happen ... letting yourself being seduced a little bit every day "

Scott Schuman the american blogger from The Sartorialist shares his
famous shoots with more than 70.000 readers a day. The video gives further
ideas about Schumann's work and his foresight in Fashion Reportage and
Cool Hunting nowadays

Charm in this case is merging portraits, style and sartorial experinces in a free blog
accessible not only by people working in fashion system, and also pushing all readers
to reflect about fashion communication and power of charming outfits seen in every day life

The secret ?

Maybe start looking at things with innocence as it was the first time ever

Mr.Schuman is a Master and in his blog hides a little precious secret

To discover it you have to try focusing on outifits' communication
and not on your own apparel's taste. Generally people tends to
highlight just fashion eccentricities. But here it comes the secret

We are not talking about clothes. We are talking about fashion
And the only difference is the aim
CLOTHES just cover a body | FASHION is a mood expression

SO BIG UPS ORIGINALITY